Bulk SMS Marketing

Even in the age of hi-tech, artificial intelligence-powered, and app-based communication, the basic yet powerful communication mode on the mobile is the most effective. Yes, we are referring to the humble yet impactful Bulk SMS Marketing. Before WhatsApp, Snapchat, and their ilk, SMS was the only mode of messaging and according to marketers and developers alike, it is still king.

According to research conducted by multiple entities including Denmark and Mobile SQUARED, about 99% of all SMS are read by the recipient. Here are some more interesting and surprising stats:

• More than 20 billion text messages are sent daily!
• 33% more people had access to SMS than toilets – close to 7 billion people!
• 90% of all text messages are read within 3 minutes of their delivery (yes, within 3 minutes!)

As a channel for B2C communication, nothing beats the ease of use and ubiquity of SMS: it works on every phone, on every network and nearly every human knows the art of effectively using it. Meant to be seamless, with no design or UI to navigate, there’s hardly any barrier between the marketer and the prospect.

While the proliferation of apps and instant messengers cannot be denied, businesses have realized that it takes a lot of money and effort to convince a consumer to download an app or a new instant messenger. The most prevalent instant messengers are yet to ride on to the application to peer (A2P) messaging bandwagon. The chances of your brand’s app actually gaining traction are slim to none. On the contrary, the elephant in the room is the incredibly high rate of app uninstalls in the first 3 months. It is a mind-numbing 70% or so! App fatigue is a real thing and it is discouraging, to say the least, for marketers to invest in app development and app-based promotions. Illustrated by the strategy of most marketers, the solution lies in technology that has been around longer than most others: SMS.

SMS marketing – route to the next million consumers

It is no secret that the new-age marketer, especially in the consumer internet space is looking at way beyond the traditional metro city-based, top of the pyramid populace for the next million consumers. These consumers will mainly come from tier 2 towns and beyond. Fortune, indeed, is at the bottom of the pyramid, as C K Prahlad would say. It is here, that the irony, or even instant messaging apps in addition to all tech startups including the unicorns placing their bets on the omnipotent and omnipresent SMS, hits you! After all, SMS offers to enjoy a high response rate, with texted coupons redeemed 10 times more often than traditional coupons, as per a report by Pure360. Which marketer would not want to leverage such an effective channel?

It is also important to understand the dynamics of India as geography when it comes to mobile reach and hence, marketing. Even more so for startups who don’t have the advantage of years of brand awareness that established brands enjoy. The importance of SMS thanks to its ‘by default’ presence on all phones and high penetration cannot be overstated here. The marketer cannot ignore Maslow’s hierarchy of mobile needs especially when it comes to ‘the bottom of the pyramid’ – battery, data usage, storage, and balance on their phone. Add to it, the unpredictability of data networks in the hinterlands. In complex and diverse geography like this, dependence and let alone overdependence on channels or modes which do not default and are uniform is a risk that any marketer is unwilling to take.

SMS is One of the Most Effective Marketing Tools

Here are some SMS marketing use cases which are now de rigueur in B2C enterprises in general and consumer internet startups in particular:

• Financial service & fintech companies are using SMS to improve promotions & information dissemination. 2-way messaging (pull-based) is used to make it interactive and allow redemption of the offer
• E-commerce players are using SMS aggressively to promote their offers in semi-urban and rural areas. Flash sales, offers to target special segments, loyalty benefits – Bulk SMS Marketing has got it all covered

Bulk SMS Marketing

SMS marketing is intelligent, too!

By making SMS promotion intelligent and two-way, enterprises are moving towards the next generation of marketing. The days of the spray and pray approach to marketing are over with emphasis now on performance-based marketing which has to deliver not only reach but also ensure segmenting, targeting, and even retargeting.

India’s leader in the online eyewear space uses intelligent Bulk SMS Marketing with smart analytics to know, segment, and target its market better. It is SMS marketing – only smarter and hence, more effective. The SMS with the promo offer has a link that takes the prospect to a tagged landing page or site.

Analytics helps the marketer determine the user profile with data points like device type, IP-based location, and even his/her action and journey on receiving the SMS. This includes a break up of prospects who clicked, bounced back from the site/landing page, visited some specific part of the site/landing page, etc. This data enables the marketer to retarget the prospects with other offers depending on their profile, action, and journey.

It is incredible how smart SMS marketing has made ubiquitous Bulk SMS Marketing a dexterous medium for intelligent targeted marketing. ROI-driven marketing is the norm and SMS is powering this revolution by bringing analytics into the equation. The ROI here is unbeatable. According to a Denmark report, 29 percent of SMS marketing recipients click on links in SMS messages they receive, and 47 percent of those go on to make a purchase. That’s nearly 14 percent conversion!

It is safe to assume that whatever be the priority of the marketer – large scale reach, targeted promotion, retargeting dormant customers, instant gratification for the deal hunter, or all of these – Bulk SMS Marketing is his/her best friend. After all, no other channel can beat its reach, ubiquity, conversion, and hence RoI and even retention rate.

C2sms.com is the best tool for the fastest, secure reliable communication with company staff, clients, and just friends located in India

Bulk text messaging is perfect for the following organizations in Saudi Arabia. Businesses wanting to communicate or market to their customers in Saudi Arabia or worldwide; Organizations wanting to send group messages such as event notifications, promotions, or Bulk SMS Service alerts. Individuals looking to send quick group text messages to their friends worldwide.

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Enjoy the experience, C2SMS is the right choice for you and your business!

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What is bulk messaging? How does bulk SMS help your business?

Bulk SMS also referred as bulk messaging simply means sending out a large number of SMS for delivery to targeted mobile numbers. A good bulk SMS Service provider will make the process of sending out these many messages easy with the click of a button. Bulk SMS helps businesses and enterprises to send out important information to their customers. Bulk messaging is widely used for transactions, promotions and mobile marketing.

What’s the difference between transactional and promotional SMS?

Transactional SMS are those that the users have opted to receive and they are usually generated by machine/API whereas promotional SMSs are bulk messages not specific to optin users. 

What are the benefits of bulk SMS for business?

Most businesses usually look for cheap bulk messaging, free bulk SMS or cheap SMS Service provider in India. What they don’t realize is bulk messaging by default is less expensive than any other medium of transactional or promotional communication. The following are the benefits of messaging that’s how business can use bulk SMS services–

  1. Sending of personalized and customized information
  2. Brand awareness to existing users or new users
  3. You can send critical alerts to users. Stock markets and banks use SMS service widely for this purpose.
  4. This is an effective tool for internal or organizational communication
  5. It is still the fastest way to delivery any kind of information.
  6. Automation within a business is not possible without online SMS services.

How to choose the best bulk messaging partner?

A good messaging partner will care for your recipients as much as you do. The following can be the parameters to choose the best Bulk SMS Service provider–

  1. Easy API: Sending bulk SMS to lakhs of recipients must come in handy. Your bulk SMS gateway provider must give you a very easy API or admin panel that disseminates SMS via its SMS gateway in a blink.
  2. Sure-shot SMS delivery: The best bulk SMS partner will have re-routing of messages so effectively that each recipient receives the message come what may.
  3. Add-ons: A convenient bulk SMS solutions company should have easy add-ons. For instance, C2SMS various add-ons like bulk sms excel plugin, bulk sms mobile app, rewarding reseller program etc will give you endless opportunities to make your business communication easy, smooth, productive and easy on pocket.
  4. International bulk SMS service: The best bulk messaging provider will give you international bulk SMS gateway facility by default. C2SMS gives you bulk international sms service in 190+ countries across various sectors and industries.

Does C2SMS have dedicated OTP service and does it supports International SMS?

Yes,  we do have OTP sms for International with voice otp backup.

Is DLT mandatory and can I able to send SMS with DLT registration ?

Yes,  DLT registration is mandatory, and you can still able to send API sms with our default sender id for few days.