In the past few years, political campaigns during elections in India have been changing drastically since new promotional methods like bulk SMS services have been utilized by political candidates instead of traditional methods. These political parties prefer utilizing premium bulk SMS service gateway for getting a wide reach to people in their respective constituencies. The bulk SMS service providers in India are now playing a pivotal role in Election campaigns. However, using a transactional SMS gateway has been strictly prohibited in election SMS campaigning as political parties are only allowed to use promotional SMS gateway during their campaign.

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