What is DLT and DLT Registration Procedure

It came to our notice that many messages were not delivered to the end customer due to one of the following reasons at the time of DLT template scrubbing:

DLT Template FAQ How to add DLT Content Template ? Here is documentation

i) Mismatch in templates: Approved SMS templates against the SMS’s getting generated by your systems did not match. Some of the common instances observed in template mismatching were spelling errors, Unicode characters such as an apostrophe( ‘ ), half of the SMS template starting in a new line…etc

ii) Variable Values Error: Each variable field has a limit of 30 characters. If it goes beyond 30 characters, SMS gets failed.

iii) Template Not Approved: A lot of SMS templates were shared with us to upload over the VCPL Platform. However, the same templates were not approved over the DLT platform of operator and hence the SMSs were failed.

Below are some of the suggestions that we would like to offer for smooth delivery of messages:

Content template validations:

• 2 or more spaces are not supposed to use between 2 words, before word or after word.

• All special characters (found on keyboard) are allowed, except < and > symbols.

• Variable format is {#var#} which is case sensitive.

• Trans/Service category messages should have variables mandatorily.

• Promo category can have complete fixed content or with variable part

• There is no limitation in the number of variables per message.

• Values like amount, date, a/c no, merchant names, OTP, codes, URL, customer names, card type, etc. needs to be replaced with variables.

DO’s for Content Templates:

• Use a promotional category for communications intended to send from numerical sender id only.

• Transactional category to be used by banking enterprises only & for OTP messages during fund transfer; online payment; merchant transactions only.

• Service – explicit category needs to link consent templates as well, without which the template gets rejected.

• Choose a relevant/recognizable name for templates

• Use message type as “TEXT” for all general messages & “Unicode” for regional messages.

• Variable {#var#} insertion to be required against values like date; amount; a/c no; OTP; names; etc.

• Always use notepad or notepad ++ to create template, to avoid additional spaces and invalid characters

• Minimum fixed character required in templates is 6 char (applicable in pure OTP messages only)

• Linking of consent templates for content template categories “promotional” & “service – explicit” is optional (not mandatory)

DON’Ts for Content Templates:

• Same content template against multiple headers.

• Header selection against irrelevant templates

• Selecting the “Transactional” category by non-banking enterprises.

• No or invalid variable format in templates.

• Using double spaces in templates (this can be pre-checked by verifying the template on notepad++ before template submission)

• Templates with less than 6 char or variable insertion alone as template using multiple templates (eg: Dear customer {#var#}{#var#}{#var#}.)

• Do not use external fonts or characters other than those that appear on the keyboard.

We had also shared a testing DLT API along with credentials to clients using our SMS services. Please complete all your testing of template id from given user and API to avoid last minute rush. In case if you had not received the details please connect with your Account Manager to have the details on priority.

As the DLT Template ID feature has been revoked for next 2-3  days, you have a fair amount of time to test the same and make the necessary changes in the SMS Templates.

Please ensure Approved SMS templates should exactly match with the SMSs getting generated by your Systems.

So, request you to complete all end-to-end testing from your side before DLT gets live by operator to avoid message failure due to DLT.

Requesting you to inform the relevant person and forward this blog to them if you are not the relevant point of contact. Please treat this with topmost priority.

1) Keep uploading all message content on any of the operator DLT portal and have the approved template id as a normal practice and please share the template details with us

2) Please also ensure that your all-promotional templates along with event-based, festival-based messages should be registered and approved over the one of the operators DLT portal well in advance before the specific event like Holi, Independence Day, Diwali etc... Last minute or end moment approval may not happen from the operator’s end so it is best to have the concerned template approved from the operator well in advance.

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What is bulk messaging? How does bulk SMS help your business?

Bulk SMS also referred as bulk messaging simply means sending out a large number of SMS for delivery to targeted mobile numbers. A good bulk SMS Service provider will make the process of sending out these many messages easy with the click of a button. Bulk SMS helps businesses and enterprises to send out important information to their customers. Bulk messaging is widely used for transactions, promotions and mobile marketing.

What’s the difference between transactional and promotional SMS?

Transactional SMS are those that the users have opted to receive and they are usually generated by machine/API whereas promotional SMSs are bulk messages not specific to optin users. 

What are the benefits of bulk SMS for business?

Most businesses usually look for cheap bulk messaging, free bulk SMS or cheap SMS Service provider in India. What they don’t realize is bulk messaging by default is less expensive than any other medium of transactional or promotional communication. The following are the benefits of messaging that’s how business can use bulk SMS services–

  1. Sending of personalized and customized information
  2. Brand awareness to existing users or new users
  3. You can send critical alerts to users. Stock markets and banks use SMS service widely for this purpose.
  4. This is an effective tool for internal or organizational communication
  5. It is still the fastest way to delivery any kind of information.
  6. Automation within a business is not possible without online SMS services.

How to choose the best bulk messaging partner?

A good messaging partner will care for your recipients as much as you do. The following can be the parameters to choose the best Bulk SMS Service provider–

  1. Easy API: Sending bulk SMS to lakhs of recipients must come in handy. Your bulk SMS gateway provider must give you a very easy API or admin panel that disseminates SMS via its SMS gateway in a blink.
  2. Sure-shot SMS delivery: The best bulk SMS partner will have re-routing of messages so effectively that each recipient receives the message come what may.
  3. Add-ons: A convenient bulk SMS solutions company should have easy add-ons. For instance, C2SMS various add-ons like bulk sms excel plugin, bulk sms mobile app, rewarding reseller program etc will give you endless opportunities to make your business communication easy, smooth, productive and easy on pocket.
  4. International bulk SMS service: The best bulk messaging provider will give you international bulk SMS gateway facility by default. C2SMS gives you bulk international sms service in 190+ countries across various sectors and industries.

Does C2SMS have dedicated OTP service and does it supports International SMS?

Yes,  we do have OTP sms for International with voice otp backup.

Is DLT mandatory and can I able to send SMS with DLT registration ?

Yes,  DLT registration is mandatory, and you can still able to send API sms with our default sender id for few days.