WhatsApp is now an indispensable platform for messaging large groups, be it posting updates, selling a product, or event planning. Bulk WhatsApp messaging enables you to communicate directly, in real time, and with efficiency. In this article, we will present effective bulk WhatsApp marketing techniques for 2025, including tools to help you make the best use of the platform.

Advantages of WhatsApp Marketing for your Business

End-to-end funnel marketing

You can do everything on WhatsApp – from acquiring users through Click t WhatsApp ads to communicating with them using engaging carousel messages, sending WhatsApp catalogs to payments collection; all can be achieved natively on WhatsApp without a break in the WhatsApp interface!

Sales Boost

With 5x open rate & 10x click-through rate compared to Emails & SMS, WhatsApp facilitates 3x sales, propels revenue & boosts your brand’s visibility

Improves relations & Connectivity

WhatsApp allows businesses to infuse personal touch in their conversations with customers by sending personalized messages & reply customer queries instantly with one-on-one Live Chat.

Builds Trust & Ups Business Authenticity

Humans purchase from Brands they trust! You can build trust & credibility in users’ minds towards your brand by getting the Green Tick on WhatsApp. The Green Tick helps you make your Business look Trustworthy to users.

Enhanced Customer Satisfaction

90% of customers believe instant response is imperative! On WhatsApp, you can instantaneously respond to customers’ inquiries in real-time via Live one-to-one human chat.

Low Cost

WhatsApp Marketing is super affordable! It has nearly zero expense against the ROI which you are able to achieve through this marketing platform. Businesses such as Skullcandy in partnership with C2sms have garnered 150x ROI with the power of bulk WhatsApp Marketing.

Lesser Efforts

You are able to automate your sales & support process on WhatsApp with a WhatsApp Chatbot saving your agents’ valuable time & effort.

How Brands are using WhatsApp Marketing

Many Brands have been using WhatsApp for Customer Support & Marketing since day one!

⏩ Let’s see some creative ways how brands are using WhatsApp Marketing to boost sales & provide top-notch support to customers.

IndiaMart

• Amongst a case study, IndiaMart leads the charts in terms of coverage.
• Earlier, IndiaMart would have 8 call centers calling an individual who asked a query on their website.
• IndiaMart replaced calls with automated WhatsApp messages and currently handles 50 lakh+ queries over WhatsApp.
• When a user submits a query, rather than a call, a WhatsApp message is automatically triggered, asking the query of the user.
• The user then fills out a WhatsApp form to share their product options, so IndiaMart’s agents can call only those people who were indeed interested in buying.
• By integrating WhatsApp, IndiaMart transformed from 8 call centers to 2 call centers and handles over 50 lakh+ queries per month on WhatsApp, with 33% increased buyer conversion and 3 times greater customer engagement.

Flipkart/Myntra

Flipkart uses WhatsApp to generate buzz & awareness for upcoming sales, new-hot-product launches, drive exclusive offers, discounts & more.

Top 6 WhatsApp Marketing Strategies to begin

• Broadcast Promotional Messages on WhatsApp

WhatsApp Notifications are sent with 98% open rate. Bulk WhatsApp Marketing messages & promotions on WhatsApp is the perfect way to message a large number of individuals & push your sales.

You can send attractive carousel card, time-limited copiable coupon code promotional deals, videos & many more notifications on WhatsApp!

• Allow users to browse catalogs on WhatsApp

One of the most awesome WhatsApp marketing strategies is to allow users to shop directly in your catalog directly in WhatsApp.

You can connect your facebook catalog to Ewat and your users will be able to see your products as well as add them to cart.

After they add the products to cart, users can also accept payments directly in WhatsApp. Let’s see how?

• Accept Payments directly within WhatsApp

WhatsApp Pay is a payment feature that allows businesses to receive payments directly on WhatsApp through UPI (Gpay, Paytm, Phonepe), Cards (credit/debit cards) and Net Banking. WhatsApp Pay assists businesses in providing an end-to-end shopping experience right on WhatsApp.

It’s a game changer as this prevents customers from going off the platform to complete the transaction, literally saving the drop-offs.

•  Run Click to WhatsApp ads

By having Click to WhatsApp Ads on Instagram & Facebook, you can generate instant leads & cut cost per lead.

Through ‘Click to WhatsApp Ads’, users directly redirect to your WhatsApp where you have a live 1:1 conversation with them.

One of the greatest advantages here is that once a user arrives on your WhatsApp, you’ll automatically receive their name & Mobile number (without making them complete exhausting forms).

You can run Click-to-WhatsApp-Ads on Facebook/ Instagram directly using Ewat & reduce up to 60% ad-spends.

•  Send WhatsApp Retargeting campaigns

WhatsApp Retargeting Campaigns allow you to retarget a particular set of users by sending them a WhatsApp Broadcast Campaign.

So supposing that you would like to Broadcast a Diwali message to those who have:

Read your WhatsApp Broadcast Campaigns

Haven’t read your Broadcast Campaign

Read and Responded to your Broadcast

Clicked on a button on your previous WhatsApp Broadcast.

You can do so in an instant through Ewat WhatsApp Retargeting Campaigns.

• Support & Sales Automation through WhatsApp Chatbot

Including a WhatsApp Chatbot is the optimal way to get your business running 24×7.

A WhatsApp Chatbot works and responds like a human agent, understanding & answering queries in seconds.

Research shows that a Chatbot can answer 80% of user queries without any hindrance.

It can provide personalized recommendations, helping customers find the right product & generate sales automatically.