One of our client found out about SMS shortcodes. They knew they had come across a great way to help businesses connect with new customers. Shortcodes create a platform for prospects to initiate the first contact with the business. Realizing this opportunity, he created two innovative SMS marketing solutions, the Lead Generator, and Smart Directory.

The Lead Generator
As the name, this system offers lead generation opportunities. Although this is adapted to many different types of businesses. Each listed property is allocated a unique SMS shortcode. The estate agent includes that shortcode when advertising the property, either through an online property listing, a sales board or a newspaper ad.

When a prospective client sends an SMS to that shortcode, they receive an automated reply SMS instantly with a link to a webpage displaying photos of the property and the agent’s contact details. At the same time, the system automatically supplies the agent with the lead’s cell phone number and the details of the property they were interested in. This info is also saved on the back end for future contact and use.

The Smart Directory
It is an area-specific business directory that uses a dedicated short-code. This solution allows service providers to subscribe to be listed on Text Media’s Smart Directory. Customers can request the contact details of service providers in their area by sending SMS.

For example, if a customer in Phoenix is looking for a plumber, they simply send an SMS, for example “JAYANTI Plumber” to 33092. The customer immediately receives an automated response SMS listing 3-4 subscribed suppliers in the area including a link to a landing page with detailed profiles of the companies.

Why SMS?
The client decided to use SMS Shortcode because of its simplicity and versatility. Together with Text Media’s custom-built back-end system, the SMS shortcodes made it possible to create a way for businesses to quickly and easily generate leads. Both products automatically link businesses with interested leads that are initiating the contact.

The use of the SMS shortcodes has allowed them to create products that automatically deliver crucial business and marketing information to both prospects and salespeople. And better yet, it’s all managed on autopilot.