We’re living during a world with tons of messaging channels. But because SMS evolved separately from push notifications and other mobile messaging channels, this outreach option has different functionalities which will make it stand out. Choose the best SMS Marketing Company in India for your business.

Do’s of SMS Marketing

Do Keep your SMS Content Short
Whether you’re sending a booking reminder, delivery confirmation or a seasonal offer, remember to stay it short and crisp. You’ll also use Attachments to connect files and make a little, succinct message to convey more in only 160 characters.

Do Include a transparent Call to Action
Every message goes out with a transparent intention behind it. A clear, immediate call to action is usually a line of text prompting your customer’s next move. Typically, this line would ask the recipients to use a coupon code for his or her next purchase, urge them to share something with friends and more. regardless of the purpose, make your CTA the focus of your message.

Do Give Customers the chance to Opt-Out
Customers may have given consent to receive marketing communications before, but sometimes they modify their minds. Act responsibly and provides them a choice to cop out at the top of the text. It benefits your business too, so you’re not wasting money targeting a chilly prospect. Keep your mobile list warm and you’ll see better results.

Do Track your SMS Campaign Effectiveness
Tracking your campaign performance to check, measure, modify and optimize campaigns helps in recuperating returns from your campaigns. Utilize click reports to spot the proper CTA, the proper time to send messages to make sure high open rates also as other insights including the time of the press and device characteristics – browser, resolution, OS.

Use Conversational Style with a Personal Touch
Engage, persuade and encourage your customers together with your texts. Bring a private touch to your bulk SMS campaigns by inserting recipients’ names and other custom details using the advanced mail-merge feature. A best SMS Marketing company in India gives you the effective campaign results.

Don’ts of SMS Marketing: 

Don’t Text at the incorrect Time
SMS marketing allows you to reach bent customers in real-time. 90% of the messages are read but five minutes after they’re received. This is often why you ought to send messages around the time you would like recipients to read them and take action.

For eg. Sending a message 5 days beforehand for employment walk-in won’t be as effective as sending it the previous day.

Don’t Include Long Ugly URLs
If you would like to incorporate a link to a piece of writing, your youtube channel or your website, don’t forget to shorten it. An extended link not only uses up valuable characters, but it’s extremely unprofessional and will be mistaken for spam by the receiver. Use short linkers to shorten your URL and save in your text.

Don’t Miss Out on Introducing Yourself
Given the extremely low span of readers, it’s important to spotlight your business, product or service name as early as possible. Make sure you identify your company clearly within the text message. This is often important to make sure brand recall in which your marketing message is as clear as possible.

Don’t Use Text-Speak
Although, character and personality is vital to making a successful SMS campaign, using the newest SMS, going overboard with abbreviations or using incorrect grammar or spelling is an absolute no-no. It’s unprofessional and your message could easily be misinterpreted by the receiver.

Don’t Keep your Conversation One-Sided
Texting a wall is pointless, so confirm your texting isn’t one-sided. Encourage your customers to reply to you. you’ll make use of long codes, shortcodes, and dual VMNS to receive SMS. You’ll ask them to text back to avail a special offer or send surveys for them to fill out. This also gives you an opportunity to create your opt-in database.

C2sms Solution is the best SMS marketing company in India. Key features of C2sms Solution is an easy interface, scalable platform, and data security.