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We’re living during a world with tons of messaging channels. But because SMS evolved separately from push notifications and other mobile messaging channels, this outreach option has different functionalities which will make it stand out. Choose the best SMS Marketing Company in India for your business.

Do’s of SMS Marketing

Do Keep your SMS Content Short
Whether you’re sending a booking reminder, delivery confirmation or a seasonal offer, remember to stay it short and crisp. You’ll also use Attachments to connect files and make a little, succinct message to convey more in only 160 characters.

Do Include a transparent Call to Action
Every message goes out with a transparent intention behind it. A clear, immediate call to action is usually a line of text prompting your customer’s next move. Typically, this line would ask the recipients to use a coupon code for his or her next purchase, urge them to share something with friends and more. regardless of the purpose, make your CTA the focus of your message.

Do Give Customers the chance to Opt-Out
Customers may have given consent to receive marketing communications before, but sometimes they modify their minds. Act responsibly and provides them a choice to cop out at the top of the text. It benefits your business too, so you’re not wasting money targeting a chilly prospect. Keep your mobile list warm and you’ll see better results.

Do Track your SMS Campaign Effectiveness
Tracking your campaign performance to check, measure, modify and optimize campaigns helps in recuperating returns from your campaigns. Utilize click reports to spot the proper CTA, the proper time to send messages to make sure high open rates also as other insights including the time of the press and device characteristics – browser, resolution, OS.

Use Conversational Style with a Personal Touch
Engage, persuade and encourage your customers together with your texts. Bring a private touch to your bulk SMS campaigns by inserting recipients’ names and other custom details using the advanced mail-merge feature. A best SMS Marketing company in India gives you the effective campaign results.

Don’ts of SMS Marketing: 

Don’t Text at the incorrect Time
SMS marketing allows you to reach bent customers in real-time. 90% of the messages are read but five minutes after they’re received. This is often why you ought to send messages around the time you would like recipients to read them and take action.

For eg. Sending a message 5 days beforehand for employment walk-in won’t be as effective as sending it the previous day.

Don’t Include Long Ugly URLs
If you would like to incorporate a link to a piece of writing, your youtube channel or your website, don’t forget to shorten it. An extended link not only uses up valuable characters, but it’s extremely unprofessional and will be mistaken for spam by the receiver. Use short linkers to shorten your URL and save in your text.

Don’t Miss Out on Introducing Yourself
Given the extremely low span of readers, it’s important to spotlight your business, product or service name as early as possible. Make sure you identify your company clearly within the text message. This is often important to make sure brand recall in which your marketing message is as clear as possible.

Don’t Use Text-Speak
Although, character and personality is vital to making a successful SMS campaign, using the newest SMS, going overboard with abbreviations or using incorrect grammar or spelling is an absolute no-no. It’s unprofessional and your message could easily be misinterpreted by the receiver.

Don’t Keep your Conversation One-Sided
Texting a wall is pointless, so confirm your texting isn’t one-sided. Encourage your customers to reply to you. you’ll make use of long codes, shortcodes, and dual VMNS to receive SMS. You’ll ask them to text back to avail a special offer or send surveys for them to fill out. This also gives you an opportunity to create your opt-in database.

C2sms Solution is the best SMS marketing company in India. Key features of C2sms Solution is an easy interface, scalable platform, and data security.

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What is bulk messaging? How does bulk SMS help your business?

Bulk SMS also referred as bulk messaging simply means sending out a large number of SMS for delivery to targeted mobile numbers. A good bulk SMS Service provider will make the process of sending out these many messages easy with the click of a button. Bulk SMS helps businesses and enterprises to send out important information to their customers. Bulk messaging is widely used for transactions, promotions and mobile marketing.

What’s the difference between transactional and promotional SMS?

Transactional SMS are those that the users have opted to receive and they are usually generated by machine/API whereas promotional SMSs are bulk messages not specific to optin users.

What are the benefits of bulk SMS for business?

Most businesses usually look for cheap bulk messaging, free bulk SMS or cheap SMS Service provider in India. What they don’t realize is bulk messaging by default is less expensive than any other medium of transactional or promotional communication. The following are the benefits of messaging that’s how business can use bulk SMS services–

  1. Sending of personalized and customized information
  2. Brand awareness to existing users or new users
  3. You can send critical alerts to users. Stock markets and banks use SMS service widely for this purpose.
  4. This is an effective tool for internal or organizational communication
  5. It is still the fastest way to delivery any kind of information.
  6. Automation within a business is not possible without online SMS services.

How to choose the best bulk messaging partner?

A good messaging partner will care for your recipients as much as you do. The following can be the parameters to choose the best Bulk SMS Service provider–

  1. Easy API: Sending bulk SMS to lakhs of recipients must come in handy. Your bulk SMS gateway provider must give you a very easy API or admin panel that disseminates SMS via its SMS gateway in a blink.
  2. Sure-shot SMS delivery: The best bulk SMS partner will have re-routing of messages so effectively that each recipient receives the message come what may.
  3. Add-ons: A convenient bulk SMS solutions company should have easy add-ons. For instance, C2SMS various add-ons like bulk sms excel plugin, bulk sms mobile app, rewarding reseller program etc will give you endless opportunities to make your business communication easy, smooth, productive and easy on pocket.
  4. International bulk SMS service: The best bulk messaging provider will give you international bulk SMS gateway facility by default. C2SMS gives you bulk international sms service in 190+ countries across various sectors and industries.

Does C2SMS have dedicated OTP service and does it supports International SMS?

Yes,  we do have OTP sms for International with voice otp backup.

Is DLT mandatory and can I able to send SMS with DLT registration ?

Yes,  DLT registration is mandatory, and you can still able to send API sms with our default sender id for few days.