Bulk WhatsApp Marketing

Below we mention some strategies which can be adopted by businesses to use Bulk WhatsApp and drive maximum ROI.

  • Define your goalYou need to first pen down the goal of undertaking Bulk WhatsApp marketing initiatives. Whether you want to promote a new product, share information about any discount, or want registration for any activity like a webinar or workshop. Accordingly, you can frame your communication.
  • Figure out your target audienceYour WhatsApp marketing strategy will depend entirely on your target audience. The language type, use of jargons, clickbait, etc. It will vary based on your target’s preferences. Tools like CRM software can help in understanding the demographic and psychographic behaviour of your customers.
  • Build a subscriber listA subscriber list can be built quickly by providing consumers with some valuable content free of cost and then asking them to provide their basic contact information. You can even include the option of ‘contact me WhatsApp’. The consumer that selects this information can then be added directly to your contact list.
  • Design your communication in advanceYou need to get your logistics in place before sending out the first message. Another thing to keep in mind is that the customers receiving messages would be using a smartphone. This means that you can even send them links to your products or websites and boost conversion rates.
  • Use a Bulk WhatsApp Messenger SoftwareWhatsApp is not an automated tool which means that you have to spend a considerable amount of time sending your messages. This can be avoided if you make use of a Bulk WhatsApp message sender.
  • Use Bulk WhatsApp to Extend Outstanding Customer SupportThrough Bulk WhatsApp app and desktop version, your customers can reach out for any query quickly. As a brand, you can provide instant solution to your customers and connect with them on a personalized level through WhatsApp.
  • Share Attractive Offers through WhatsAppYou can send attractive offers and promotions with your existing customers to ensure repeat purchases. Bulk WhatsApp is also quite a popular platform to upsell and cross sell your offerings to your customer base.
  • Maintain Content Quality in Your MessagesYour Bulk WhatsApp marketing communication should be of utmost quality. This is critical to create an impression as a brand and draw in new customers. Remember that short yet powerful messages work wonders on WhatsApp.
  • Utilize WhatsApp Calling FeatureIf any of your customer asks for more information or is willing to connect with your sales rep, you can utilize the Bulk WhatsApp calling feature. This will ensure that as soon as any customer sends request to engage with your brand, you can connect with them immediately.
  • Don’t Underestimate the Power of Group ChatGroups chat feature allows businesses to be interactive with their target groups and understand their psychometry. This feature is also widely used for conducting surveys and analysing customer preferences.

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What is bulk messaging? How does bulk SMS help your business?

Bulk SMS also referred as bulk messaging simply means sending out a large number of SMS for delivery to targeted mobile numbers. A good bulk SMS Service provider will make the process of sending out these many messages easy with the click of a button. Bulk SMS helps businesses and enterprises to send out important information to their customers. Bulk messaging is widely used for transactions, promotions and mobile marketing.

What’s the difference between transactional and promotional SMS?

Transactional SMS are those that the users have opted to receive and they are usually generated by machine/API whereas promotional SMSs are bulk messages not specific to optin users. 

What are the benefits of bulk SMS for business?

Most businesses usually look for cheap bulk messaging, free bulk SMS or cheap SMS Service provider in India. What they don’t realize is bulk messaging by default is less expensive than any other medium of transactional or promotional communication. The following are the benefits of messaging that’s how business can use bulk SMS services–

  1. Sending of personalized and customized information
  2. Brand awareness to existing users or new users
  3. You can send critical alerts to users. Stock markets and banks use SMS service widely for this purpose.
  4. This is an effective tool for internal or organizational communication
  5. It is still the fastest way to delivery any kind of information.
  6. Automation within a business is not possible without online SMS services.

How to choose the best bulk messaging partner?

A good messaging partner will care for your recipients as much as you do. The following can be the parameters to choose the best Bulk SMS Service provider–

  1. Easy API: Sending bulk SMS to lakhs of recipients must come in handy. Your bulk SMS gateway provider must give you a very easy API or admin panel that disseminates SMS via its SMS gateway in a blink.
  2. Sure-shot SMS delivery: The best bulk SMS partner will have re-routing of messages so effectively that each recipient receives the message come what may.
  3. Add-ons: A convenient bulk SMS solutions company should have easy add-ons. For instance, C2SMS various add-ons like bulk sms excel plugin, bulk sms mobile app, rewarding reseller program etc will give you endless opportunities to make your business communication easy, smooth, productive and easy on pocket.
  4. International bulk SMS service: The best bulk messaging provider will give you international bulk SMS gateway facility by default. C2SMS gives you bulk international sms service in 190+ countries across various sectors and industries.

Does C2SMS have dedicated OTP service and does it supports International SMS?

Yes,  we do have OTP sms for International with voice otp backup.

Is DLT mandatory and can I able to send SMS with DLT registration ?

Yes,  DLT registration is mandatory, and you can still able to send API sms with our default sender id for few days.