how to leverage sms

With 98% read rates and 5x the response rates (vs email), SMS is an efficient customer engagement channel for little and enormous businesses across different industries. While many businesses use SMS in one among the customer lifecycle stages (e.g. either to get leads or to hunt feedback), only a couple of manage to optimize SMS communications throughout the lifecycle. With the experience of helping many businesses setup SMS communications for a good sort of use cases, we are big believers in using SMS comprehensively across different customer touchpoints. Let’s discuss how to leverage SMS.

C2sms features are designed to maximise returns at every stage, right from reaching bent a wider audience and acquiring new customers to interacting with existing customers and seeking feedback from them.

We are discussing different stages of the customer lifecycle and the way you’ll grow your business by leveraging powerful  SMS features of C2sms at each stage.

Acquire new customers

By going beyond 160 characters and conveying more information (via SMS attachments) during a personalized SMS (via merge fields and regional language options), our customers achieve significantly better returns on their lead generation spends. you’ll even customize your campaign send times by sending instantly, scheduling for later, or staggering large sends over a period of time.

What’s more, you’ll also measure campaign effectiveness using clickthrough data, SMS responses, or missed call hits. These metrics can then be wont to compose the proper SMS message and optimize for the proper send times.

Businesses often provide details about the offer alongside a fulfilment path by attaching files and by adding short links within the message.

Engage and interact with customers

Once the customer purchases, C2sms can assist you to run 2-way customer interactions via SMS (e.g. account balance enquiry) and keep your customers updated with timely reminders/alerts. With 2sms, you’ll easily:

Open up a 2-way channel – Provide instant, on-demand information to your customers by receiving inbound SMS enquiries and fixing automated SMS responses.

Boost customer retention and renewals – Send timely service expiry reminders, renewal alerts, payment and repair reminders and other notifications on to your customer’s mobile phones. Automate these alerts and reminders by integrating your application with C2sms API gateway.

Easily capture data – Accelerate your data collection efforts by sending data collection forms via SMS.

Build loyalty and obtain referrals

C2sms helps you easily capture customer feedback by sending mobile-optimized surveys via SMS. you’ll also easily design and send loyalty coupons and tickets right.

Businesses can simplify their customer referral process – just ask your customers to the text within the referral information into your keyword or short/long codes. Alternatively, you’ll also use C2sms data collection forms to capture referral interest and send them the referral offer/code as an autoreply.

These are the some points of how to leverage SMS. For more such articles keep in touch with us.

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What is bulk messaging? How does bulk SMS help your business?

Bulk SMS also referred as bulk messaging simply means sending out a large number of SMS for delivery to targeted mobile numbers. A good bulk SMS Service provider will make the process of sending out these many messages easy with the click of a button. Bulk SMS helps businesses and enterprises to send out important information to their customers. Bulk messaging is widely used for transactions, promotions and mobile marketing.

What’s the difference between transactional and promotional SMS?

Transactional SMS are those that the users have opted to receive and they are usually generated by machine/API whereas promotional SMSs are bulk messages not specific to optin users. 

What are the benefits of bulk SMS for business?

Most businesses usually look for cheap bulk messaging, free bulk SMS or cheap SMS Service provider in India. What they don’t realize is bulk messaging by default is less expensive than any other medium of transactional or promotional communication. The following are the benefits of messaging that’s how business can use bulk SMS services–

  1. Sending of personalized and customized information
  2. Brand awareness to existing users or new users
  3. You can send critical alerts to users. Stock markets and banks use SMS service widely for this purpose.
  4. This is an effective tool for internal or organizational communication
  5. It is still the fastest way to delivery any kind of information.
  6. Automation within a business is not possible without online SMS services.

How to choose the best bulk messaging partner?

A good messaging partner will care for your recipients as much as you do. The following can be the parameters to choose the best Bulk SMS Service provider–

  1. Easy API: Sending bulk SMS to lakhs of recipients must come in handy. Your bulk SMS gateway provider must give you a very easy API or admin panel that disseminates SMS via its SMS gateway in a blink.
  2. Sure-shot SMS delivery: The best bulk SMS partner will have re-routing of messages so effectively that each recipient receives the message come what may.
  3. Add-ons: A convenient bulk SMS solutions company should have easy add-ons. For instance, C2SMS various add-ons like bulk sms excel plugin, bulk sms mobile app, rewarding reseller program etc will give you endless opportunities to make your business communication easy, smooth, productive and easy on pocket.
  4. International bulk SMS service: The best bulk messaging provider will give you international bulk SMS gateway facility by default. C2SMS gives you bulk international sms service in 190+ countries across various sectors and industries.

Does C2SMS have dedicated OTP service and does it supports International SMS?

Yes,  we do have OTP sms for International with voice otp backup.

Is DLT mandatory and can I able to send SMS with DLT registration ?

Yes,  DLT registration is mandatory, and you can still able to send API sms with our default sender id for few days.