With 98% read rates and 5x the response rates (vs email), SMS is an efficient customer engagement channel for little and enormous businesses across different industries. While many businesses use SMS in one among the customer lifecycle stages (e.g. either to get leads or to hunt feedback), only a couple of manage to optimize SMS communications throughout the lifecycle. With the experience of helping many businesses setup SMS communications for a good sort of use cases, we are big believers in using SMS comprehensively across different customer touchpoints. Let’s discuss how to leverage SMS.
C2sms features are designed to maximise returns at every stage, right from reaching bent a wider audience and acquiring new customers to interacting with existing customers and seeking feedback from them.
We are discussing different stages of the customer lifecycle and the way you’ll grow your business by leveraging powerful SMS features of C2sms at each stage.
Acquire new customers
By going beyond 160 characters and conveying more information (via SMS attachments) during a personalized SMS (via merge fields and regional language options), our customers achieve significantly better returns on their lead generation spends. you’ll even customize your campaign send times by sending instantly, scheduling for later, or staggering large sends over a period of time.
What’s more, you’ll also measure campaign effectiveness using clickthrough data, SMS responses, or missed call hits. These metrics can then be wont to compose the proper SMS message and optimize for the proper send times.
Businesses often provide details about the offer alongside a fulfilment path by attaching files and by adding short links within the message.
Engage and interact with customers
Once the customer purchases, C2sms can assist you to run 2-way customer interactions via SMS (e.g. account balance enquiry) and keep your customers updated with timely reminders/alerts. With 2sms, you’ll easily:
Open up a 2-way channel – Provide instant, on-demand information to your customers by receiving inbound SMS enquiries and fixing automated SMS responses.
Boost customer retention and renewals – Send timely service expiry reminders, renewal alerts, payment and repair reminders and other notifications on to your customer’s mobile phones. Automate these alerts and reminders by integrating your application with C2sms API gateway.
Easily capture data – Accelerate your data collection efforts by sending data collection forms via SMS.
Build loyalty and obtain referrals
C2sms helps you easily capture customer feedback by sending mobile-optimized surveys via SMS. you’ll also easily design and send loyalty coupons and tickets right.
Businesses can simplify their customer referral process – just ask your customers to the text within the referral information into your keyword or short/long codes. Alternatively, you’ll also use C2sms data collection forms to capture referral interest and send them the referral offer/code as an autoreply.
These are the some points of how to leverage SMS. For more such articles keep in touch with us.