Bulk Whatsapp Marketing C2SMS
Many businesses use WhatsApp to communicate more personally with their customers. But how do you send Bulk WhatsApp Messages to your contacts? Read on to find out how!

What is WhatsApp Broadcast?

WhatsApp Broadcast, or Broadcast Lists, is a feature that allows you to send a particular message to several contacts simultaneously.

In other words, this feature allows you to send bulk WhatsApp messages to multiple people. The broadcast message will appear to be an individual message from you and your recipients won’t be able to see other recipients of the broadcasted message.

Do take note that WhatsApp Broadcast is different from a WhatsApp group


What can I use WhatsApp Broadcast for?

Businesses use the broadcast feature for many different purposes, and here’s our list:

  • Inform customers of upcoming sales, events, or webinars
  • Inform customers of store closures
  • Announce new product launches
  • Share exclusive discount codes with your list of contacts
  • Promote a new store opening

And many more!



Limitations of WhatsApp Broadcast

While WhatsApp Broadcast messages sound like a dream, don’t rejoice just yet! To protect the experience and prevent spam for WhatsApp users, there are certain broadcast limitations put in place.


1. Only contacts who have your number can receive your message

You can’t send WhatsApp broadcast messages to contacts who don’t have your contact number. Only those who have added you to their contacts will receive your broadcast message.

This can be a huge hurdle for some businesses because customers rarely save a business’ contact number.


2. There is a maximum number of people you can broadcast to

Okay, let’s say all your customers have your contact number and you’re able to bypass the first WhatsApp business broadcast limit.

Here comes the second one. You can only send a broadcast message to a maximum of 256 recipients in each WhatsApp broadcast list. To broadcast to more than 256 contacts, you need to create another WhatsApp broadcast list.

Imagine having thousands of customers to reach out to, how many lists do you need to create? This just sounds like such a pain!


3. No APIs or integrations

You can’t integrate WhatsApp business with any other apps, which can slow down processes and productivity.

You’d have to manually record customer information and input them into your CRM systems. While that sounds manageable if you’re speaking to 1 or 2 customers, we don’t even want to think about how it’ll go down if you have over 50 chats.


4. Strict template guidelines

WhatsApp message templates are specific message formats that businesses use when sending messages to their customers.

Here are some reasons why your templates may get rejected:

  • Grammar or spelling errors
  • The language selected does not match the content of your message template
  • It is submitted in an incorrect format
  • Templates are considered promotional
  • Messages request personal information from customers

And the list goes on…

As you can see, there are several guidelines you have to follow to be able to submit your template for review. This can take anywhere from 1 to 3 business days to get your template approved.

Think about the amount of time wasted! Furthermore, it could be 1 to 3 days wasted if your template doesn’t get approved.



Is there a solution?

With all these Whatsapp business account broadcast limits, is there a way around it?

The answer is, yes of course!

c2sms, an omnichannel chat solution for sales communication, bypasses all these limitations. This means that you aren’t restricted by all these rules and can freely broadcast messages!

For example, you can send bulk WhatsApp messages to all your contacts, regardless of whether they’re an existing or new contact. Simply upload a list of contacts, type in a message, and hit send!

You can even send personalized messages to each individual contact number by uploading a CSV. file with different messages tagged to each number.

Additionally, you don’t have to worry about whether your WhatsApp templates have to be pre-approved before being able to send them.

Ready to Get Started?

Enjoy the experience, C2SMS is the right choice for you and your business!


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What is bulk messaging? How does bulk SMS help your business?

Bulk SMS also referred as bulk messaging simply means sending out a large number of SMS for delivery to targeted mobile numbers. A good bulk SMS Service provider will make the process of sending out these many messages easy with the click of a button. Bulk SMS helps businesses and enterprises to send out important information to their customers. Bulk messaging is widely used for transactions, promotions and mobile marketing.

What’s the difference between transactional and promotional SMS?

Transactional SMS are those that the users have opted to receive and they are usually generated by machine/API whereas promotional SMSs are bulk messages not specific to optin users. 

What are the benefits of bulk SMS for business?

Most businesses usually look for cheap bulk messaging, free bulk SMS or cheap SMS Service provider in India. What they don’t realize is bulk messaging by default is less expensive than any other medium of transactional or promotional communication. The following are the benefits of messaging that’s how business can use bulk SMS services–

  1. Sending of personalized and customized information
  2. Brand awareness to existing users or new users
  3. You can send critical alerts to users. Stock markets and banks use SMS service widely for this purpose.
  4. This is an effective tool for internal or organizational communication
  5. It is still the fastest way to delivery any kind of information.
  6. Automation within a business is not possible without online SMS services.

How to choose the best bulk messaging partner?

A good messaging partner will care for your recipients as much as you do. The following can be the parameters to choose the best Bulk SMS Service provider–

  1. Easy API: Sending bulk SMS to lakhs of recipients must come in handy. Your bulk SMS gateway provider must give you a very easy API or admin panel that disseminates SMS via its SMS gateway in a blink.
  2. Sure-shot SMS delivery: The best bulk SMS partner will have re-routing of messages so effectively that each recipient receives the message come what may.
  3. Add-ons: A convenient bulk SMS solutions company should have easy add-ons. For instance, C2SMS various add-ons like bulk sms excel plugin, bulk sms mobile app, rewarding reseller program etc will give you endless opportunities to make your business communication easy, smooth, productive and easy on pocket.
  4. International bulk SMS service: The best bulk messaging provider will give you international bulk SMS gateway facility by default. C2SMS gives you bulk international sms service in 190+ countries across various sectors and industries.

Does C2SMS have dedicated OTP service and does it supports International SMS?

Yes,  we do have OTP sms for International with voice otp backup.

Is DLT mandatory and can I able to send SMS with DLT registration ?

Yes,  DLT registration is mandatory, and you can still able to send API sms with our default sender id for few days.