Today all companies engage in new methods to connect with their customers. Bulk SMS marketing is becoming more popular because of its benefits. All size businesses utilize SMS messages to promote their product or service. When you send bulk SMS it delivers the message directly to consumers. Bulk SMS refers to the service that allows sending messages to a large number of customers around the world. Bulk SMS Services Provided in India help you to expand your customer reach. You can boost public relations, generate leads and boost customer education with bulk SMS.
What Is Transactional Messaging?
Transactional SMS is an automated text message that a business or an organization sends its customers or users to deliver important information regarding the personal use of the business’s services or products. Transactional SMS messages are typically non-marketed and non-promotional, meaning that the text message is triggered by the action of the customer and conveys personalized details of a transaction between the business and the customer.
For instance, if your business does an online financial transaction, then you can send an e-receipt to your customer through a transactional SMS.
The concept behind promoting a business through SMS has evolved considerably over the decades. Even in the recent past, most organizations used only promotional SMS to push their products and services to their customers. But now the focus has shifted from pushing promoted communication to informative communication guiding customers along the customer journey. This has brought about drastic transformation in the dynamics of business–customer relationships.
Types of transactional SMS
There are different types of transactional SMS used for different purposes, even though the basic objective remains the same, i.e. conveying important transactional information to your customers at the right time.
Depending on your purpose and the type of transaction, and regardless of the type of products or services you offer, you can use transactional SMS in various ways. The most common types of transactional SMS that are widely used include order confirmations, shipping, and delivery updates, OTPs, and e-receipts, among other things.
One-time passwords (OTPs): Transactional SMS can be used to send OTPs to customers to maximize the security of your platform. Customer actions like sign-ins, payments, and more can be verified by sending automated OTPs.
Informative notices: You can convey any critical information regarding your services or products to your customers through transactional SMS. E.g. if you own an e-commerce business, then you can send these messages to your customers to inform them about their order status, shipping updates, delivery status, payments, etc. This will help you to keep your customers in the loop with the entire process from the beginning to the end.
Booking confirmations or cancellations: Sending transactional SMS Services messages to customers is a great way to remind them of their booking status regarding a hotel stay, flight, or other activities.
General alerts: Sending transactional SMS as alerts for certain actions to your customers can help your organization to deliver effective customer service. Whether it’s for an appointing or financial transaction, keeping your customers updated about important events is extremely important for healthy business-client relationships.
How transactional messages can be used
Now, the customers expect a personal and engaging message from the company. The marketers should improve the mobile strategies, which boost the effort of marketing with the message. It helps to reach the customer directly on their handset. The transactional message depends on the prompted events that add more value to clients for the reason that they are timely. Transactional Sms is designed to boost loyalty and prevent bad shopping performance. Let’s see the uses of the transactional message.
If you need to keep the client in the circle, then the text message is a perfect choice especially when the messages are urgent. Sometimes, email and phone calls are missed. Only twenty-five percent of emails get opened so the customer doesn’t act on the notification on time. Real-time alerts deliver vital information to the client immediately. Alerting the customer with the SMS of their debit or credit card activity, and flight change, helps them to feel informed. With this message service, you can enhance the satisfaction of the customer so that they can come back to your business.
Confirmations of order
The order confirmation SMS reassures the buyer about their purchase and also provides the best way to expand the good relationship with your band. It serves significant purposes similar to shipping, pickup, and delivery notification. This message shows that the order has been placed successfully and reduces the tension of the buyer. It helps to support the reliability of your brand.
When the customer registers on the site, they send the verification code to the customer. It will be required to confirm the account by entering a one-time password on their handset. By using SMS, you can allow an account verification feature to boost customer security. Confirming identity through the message is a cost-effective and convenient method to enhance security. It allows the customer to stay with peace of mind.
In the busy lifestyle, people miss appointments so many companies use transactional messages for time-triggered reminders. You can make the client don’t forget when they need to pay the scheme by using this message. The time-triggered text message is automatically generated and it will be sent to the customer the day before.
Overview of Transactional SMS
The Transactional message is an automated SMS that is sent to the customer conveying important data like bank parity, PNR status, and others. It does not contain any promotional message for promoting the brand like discounts, deals, and others. The Transactional message includes customer account balance, delivery information, shipping, order confirmations, invoices, real-time alerts, account activations, and others. This message also contains links permitting the user to reset a password. The transactional message is used in different sectors such as airlines, banks, e-ticketing, hospital, education, railways, and much more. School sent this message to convey an important message to the parent. C2SMS offers an affordable SMS package to the customer. You can alert the customer by sending a transactional message.