bulk SMS marketing

Bulk SMS for election campaign

Globally, politicians use SMS marketing tools to win the hearts and minds of voters. It doesn’t matter if you’re running for the highest office in the land or a local council seat – sending SMS online can reach millions of voters to propel your journey towards the public office.

On 23 August 2008, Barack Obama sent a historical  260-word SMS. The Obama campaign sent 2.9 million SMS messages announcing Joe Biden as the Vice President pick in the 2008 U.S elections. Back then, using a tool to send SMS online was well ahead of its time.

Speaking to the Los Angeles Times, Nic Covey, the director of insights for Nielsen Mobile, said Obama set himself apart with his SMS marketing campaign: “Here, Obama branded himself as cutting edge… and further established a list of supporters’ most coveted form of contact: their cellphone numbers.”

But, when carried out in the wrong way, the tactic backfires. Earlier this year, the United Australia Party sent text messages to five million voters with a simple promise:

“When elected, United Australia Party will ban unsolicited political text messages which Labor & Liberal have allowed.”

The irony? The UAP’s text itself was unsolicited.

Party head Clive Palmer defended the texts: it was legal under the country’s Privacy Act and led to 200 000 people visiting the party’s website. But, many voters were unimpressed, taking to Twitter to call out the UAP. Palmer admitted to receiving more than 3 000 complaints but attributed the bulk to automated calls made by a trade union movement.

Using bulk SMS marketing for political campaigns

SMS marketing has higher open and engagement rates than email.  We live in a mobile-first world, and political text campaigns reach voters in real-time to drive rally attendance, ramp up campaign donations, and remind supporters to head to the polls.

Let’s look at a few ways you can get the most out of bulk SMS marketing tools.

Keep supporters informed

Ensure supporters stay updated on campaign developments. Share event alerts for rallies, town hall meetings, and any media appearances. Delivering important announcements via text first creates an exclusive connection to your campaign.

Connect on important campaign issues

Mobilize your supporters around your big-ticket issues; communicate your stance on issues they care about. Bulk SMS marketing allows you to establish a direct line with voters – instead of social or traditional media, they’re hearing your opinion on the things that matter most, and on a personal channel.

Multi-channel campaigns to drive sign-ups

Permission isn’t only a legal requirement. Voters are inundated with mass political texts they never asked for. Don’t pull a Palmer. Unsolicited text messages annoy voters and won’t win you support at the polls.

Adopt a multi-channel approach to gaining subscribers and bring your website and digital channels into your SMS marketing sign-up strategy. Display SMS shortcodes on your website and social media platforms. It’s a perfect way to get voters to opt-in to your messaging. You can also use shortcodes to allow supporters to easily donate to your campaigns.

A smart online SMS marketing strategy also makes the benefit clear for the voter with powerful calls to action.  Do they get access to exclusive updates? Perhaps offer a private meeting with a popular candidate or a front-row seat at a major rally.


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What is bulk messaging? How does bulk SMS help your business?

Bulk SMS also referred as bulk messaging simply means sending out a large number of SMS for delivery to targeted mobile numbers. A good bulk SMS Service provider will make the process of sending out these many messages easy with the click of a button. Bulk SMS helps businesses and enterprises to send out important information to their customers. Bulk messaging is widely used for transactions, promotions and mobile marketing.

What’s the difference between transactional and promotional SMS?

Transactional SMS are those that the users have opted to receive and they are usually generated by machine/API whereas promotional SMSs are bulk messages not specific to optin users. 

What are the benefits of bulk SMS for business?

Most businesses usually look for cheap bulk messaging, free bulk SMS or cheap SMS Service provider in India. What they don’t realize is bulk messaging by default is less expensive than any other medium of transactional or promotional communication. The following are the benefits of messaging that’s how business can use bulk SMS services–

  1. Sending of personalized and customized information
  2. Brand awareness to existing users or new users
  3. You can send critical alerts to users. Stock markets and banks use SMS service widely for this purpose.
  4. This is an effective tool for internal or organizational communication
  5. It is still the fastest way to delivery any kind of information.
  6. Automation within a business is not possible without online SMS services.

How to choose the best bulk messaging partner?

A good messaging partner will care for your recipients as much as you do. The following can be the parameters to choose the best Bulk SMS Service provider–

  1. Easy API: Sending bulk SMS to lakhs of recipients must come in handy. Your bulk SMS gateway provider must give you a very easy API or admin panel that disseminates SMS via its SMS gateway in a blink.
  2. Sure-shot SMS delivery: The best bulk SMS partner will have re-routing of messages so effectively that each recipient receives the message come what may.
  3. Add-ons: A convenient bulk SMS solutions company should have easy add-ons. For instance, C2SMS various add-ons like bulk sms excel plugin, bulk sms mobile app, rewarding reseller program etc will give you endless opportunities to make your business communication easy, smooth, productive and easy on pocket.
  4. International bulk SMS service: The best bulk messaging provider will give you international bulk SMS gateway facility by default. C2SMS gives you bulk international sms service in 190+ countries across various sectors and industries.

Does C2SMS have dedicated OTP service and does it supports International SMS?

Yes,  we do have OTP sms for International with voice otp backup.

Is DLT mandatory and can I able to send SMS with DLT registration ?

Yes,  DLT registration is mandatory, and you can still able to send API sms with our default sender id for few days.