Implementation of TRAI Regulation

Implementation of TRAI Regulation:

The first phase of DLT regulations which lived from Jun 2020 required your business and headers (Sender IDs) to be registered on DLT portals. The subsequent phase of DLT regulations requires you to feature content templates within the DLT platform and send only messages that match these templates.

Without the required template approvals at anybody of the DLT portals post-implementation, your SMS is going to be blocked by telecom operators.

Some Highlights to be considered:- 

  • From 1st June 2020 onwards traffic of only DLT registered headers would be allowed by the Telecom operators.
  • TRAI Regulations decided a time band from 21 hrs – 10 hrs, between this time band, SMS will be default OFF irrespective of customers registered for DND or not chosen any time band. Promotional SMS will be delivered between 10 am – 9 pm IST, to comply with the above guidelines of TRAI.
  • As part of the DLT go live, operators will stop supporting delivery notifications for messages sent via Promotional routes with Numeric headers. No DLR’s for promotional traffic from 9th Oct 2020.
  • Only DLT registered customers will be able to send SMS using the NUM header for promo and ALPHA header for transactional SMS.

This has regard to the implementation of TRAI Regulation TCCCPR 2018.

Delivery Receipts are not any longer provided by operators for promotional sends. Delivery status for all promo SMS submitted to operators is going to be shown as ‘Sent’ / Pending initially and altered to ‘Expired’ thanks to lack of Delivery Receipts.

According to the regulation, TSP’s are instructed to take care of the confidentiality of the end customer’s information like preference and consent. In line with the implementation of an equivalent the Telecom Service Providers have unanimously agreed to prevent sharing Promotional DLRs from October 7th,2020 for SMPP/API Promo and Enterprise Routes.

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What is bulk messaging? How does bulk SMS help your business?

Bulk SMS also referred as bulk messaging simply means sending out a large number of SMS for delivery to targeted mobile numbers. A good bulk SMS Service provider will make the process of sending out these many messages easy with the click of a button. Bulk SMS helps businesses and enterprises to send out important information to their customers. Bulk messaging is widely used for transactions, promotions and mobile marketing.

What’s the difference between transactional and promotional SMS?

Transactional SMS are those that the users have opted to receive and they are usually generated by machine/API whereas promotional SMSs are bulk messages not specific to optin users.

What are the benefits of bulk SMS for business?

Most businesses usually look for cheap bulk messaging, free bulk SMS or cheap SMS Service provider in India. What they don’t realize is bulk messaging by default is less expensive than any other medium of transactional or promotional communication. The following are the benefits of messaging that’s how business can use bulk SMS services–

  1. Sending of personalized and customized information
  2. Brand awareness to existing users or new users
  3. You can send critical alerts to users. Stock markets and banks use SMS service widely for this purpose.
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  5. It is still the fastest way to delivery any kind of information.
  6. Automation within a business is not possible without online SMS services.

How to choose the best bulk messaging partner?

A good messaging partner will care for your recipients as much as you do. The following can be the parameters to choose the best Bulk SMS Service provider–

  1. Easy API: Sending bulk SMS to lakhs of recipients must come in handy. Your bulk SMS gateway provider must give you a very easy API or admin panel that disseminates SMS via its SMS gateway in a blink.
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  4. International bulk SMS service: The best bulk messaging provider will give you international bulk SMS gateway facility by default. C2SMS gives you bulk international sms service in 190+ countries across various sectors and industries.

Does C2SMS have dedicated OTP service and does it supports International SMS?

Yes,  we do have OTP sms for International with voice otp backup.

Is DLT mandatory and can I able to send SMS with DLT registration ?

Yes,  DLT registration is mandatory, and you can still able to send API sms with our default sender id for few days.