What is DLT and DLT Registration Procedure

All Telecom operators have decided to charge additional DLT scrubbing charges from September. This ultimately results in a hike of Telemarketing expenses for enterprises.  following the implementation of blockchain technology to see spam SMS traffic.  This Hike in Bulk SMS fees implementing from next month ( 1st Sep 2020)

Messaging services hit by an additional DLT Scrubbing charge of INR 0.025 per message (All private operators- Airtel, Videocon, Vodofone) and INR 0.021 per message (BSNL, MTNL) on Submission basis. This hike by telcos may directly impact marketing budgets in almost every sector like banking, retail, e-commerce, delivery apps, etc. Because they send lots of transactional, promotional, and service-related messages to their customers every single day. This charge will be additional to the existing SMS charges.

In India approximately, a billion SMS are sent via registered headers on a single day out of which 60% – 70% are transactional SMS, while the rest i.e 30% – 40% are promotional SMS. Because of this added cost, ultimately, brands /businesses/ enterprises may either hamper their promotional traffic or – looking at cost viability.

Also referred to as the DLT (Distributed Ledger Technology) scrubbing charge, it’s the value for operators to see the flow of unregistered SMS headers or content over their networks and match senders consistent with customers’ DND (Do Not Disturb) preferences.

Small telemarketers said the move may be a “death knell” for them also as several small enterprises who are increasingly hooked into Tele-advertising within the midst of a COVID-19 epidemic.

Prior to TRAI’s mandate on implementing DLT, scrubbing and blocking of unsolicited communication was done by registered telemarketers against DND data access provided to them by the regulator.

One thing to note is that it is the largest hike ever by the telcos in Hike Bulk SMS fees. This is going to adversely affect the marketing budgets of big/small/medium telemarketing companies. The new fee will be implemented from August, 2o2o.

Download VIL DLT Charges Letter for reference 

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What is bulk messaging? How does bulk SMS help your business?

Bulk SMS also referred as bulk messaging simply means sending out a large number of SMS for delivery to targeted mobile numbers. A good bulk SMS Service provider will make the process of sending out these many messages easy with the click of a button. Bulk SMS helps businesses and enterprises to send out important information to their customers. Bulk messaging is widely used for transactions, promotions and mobile marketing.

What’s the difference between transactional and promotional SMS?

Transactional SMS are those that the users have opted to receive and they are usually generated by machine/API whereas promotional SMSs are bulk messages not specific to optin users. 

What are the benefits of bulk SMS for business?

Most businesses usually look for cheap bulk messaging, free bulk SMS or cheap SMS Service provider in India. What they don’t realize is bulk messaging by default is less expensive than any other medium of transactional or promotional communication. The following are the benefits of messaging that’s how business can use bulk SMS services–

  1. Sending of personalized and customized information
  2. Brand awareness to existing users or new users
  3. You can send critical alerts to users. Stock markets and banks use SMS service widely for this purpose.
  4. This is an effective tool for internal or organizational communication
  5. It is still the fastest way to delivery any kind of information.
  6. Automation within a business is not possible without online SMS services.

How to choose the best bulk messaging partner?

A good messaging partner will care for your recipients as much as you do. The following can be the parameters to choose the best Bulk SMS Service provider–

  1. Easy API: Sending bulk SMS to lakhs of recipients must come in handy. Your bulk SMS gateway provider must give you a very easy API or admin panel that disseminates SMS via its SMS gateway in a blink.
  2. Sure-shot SMS delivery: The best bulk SMS partner will have re-routing of messages so effectively that each recipient receives the message come what may.
  3. Add-ons: A convenient bulk SMS solutions company should have easy add-ons. For instance, C2SMS various add-ons like bulk sms excel plugin, bulk sms mobile app, rewarding reseller program etc will give you endless opportunities to make your business communication easy, smooth, productive and easy on pocket.
  4. International bulk SMS service: The best bulk messaging provider will give you international bulk SMS gateway facility by default. C2SMS gives you bulk international sms service in 190+ countries across various sectors and industries.

Does C2SMS have dedicated OTP service and does it supports International SMS?

Yes,  we do have OTP sms for International with voice otp backup.

Is DLT mandatory and can I able to send SMS with DLT registration ?

Yes,  DLT registration is mandatory, and you can still able to send API sms with our default sender id for few days.