Bulk Whatsapp Marketing C2SMS

WhatsApp Marketing is the popular name for the activity of sending bulk messages over the instant messaging app: WhatsApp. Well, not over the app exactly but through composite applications, you can buy online.

This practice emerged as a result of WhatsApp’s anti-spamming policy which limits messages sent to only 5 contacts at a time. If you have tried sending a normal seasons’ greeting message – say “Happy Easter” – to all your WhatsApp contacts; you would find a limitation once you’ve linked up to 5 contacts at a time. You would have to resume a fresh tag of 5 contacts before sending again.

So we have these composite apps flying here and there allowing you send beyond 5 messages at a time; some allow up to hundreds even thousands of contacts! Apps like GB WhatsApp, JT Whatsapp, WASender among others. Some of these apps even send back a log to the user reporting successful and failed messages.

How WhatsApp Bulk Messaging Works

A quick look at how WhatsApp bulk messaging works might help you understand better:

  • Buy and download a WhatsApp composite app though .apk files
  • Install the app in your phone
  • Fed WhatsApp’s contacts to the composite app
  • Type a message (images and videos can be attached) and send
  • The system would send your message to all contacts fed into the app

As expected, WhatsApp bulk messaging has gone viral worldwide with some promoters branding it a new cost-effective to reach more customers. With over 200 million monthly users, India is WhatsApp top market – as well as promoters of WhatsApp Marketing.

While there is no denying the brilliance of WhatsApp bulk messaging, there are some repercussions to this. For starters, WhatsApp could ban phone numbers discovered to be sending these bulk messages. The practice simply goes against WhatsApp’s anti-spamming policy and Term of Service.

Worst than that, WhatsApp announced that from December 7, 2019, it will start taking legal action against people and companies that violate its Terms of Service by, say, sending automated or bulk messages, or engaging in “non-personal use”.

What really bugs is WhatsApp’s statement to take action even if an entity merely made public claims of an ability to abuse its platform. This simply means you risk litigation by WhatsApp by just claiming to have sent bulk messages over the app. Until now, WhatsApp has only taken action against abuses for which it had found evidence on the platform itself.

In summary, here are the pros and cons of WhatsApp bulk messaging:


  • It is a cost-effective way of marketing
  • It allows you send a whatsapp message to hundreds of contacts at a time
  • Images and videos can be attached to messages
  • Some composite apps sends back a log report


  • Sender could be banned from using WhatsApp
  • Sender directly violates WhatsApp Term of Service and risk formal legal action from WhatsApp Inc
  • Receivers may report your message as spam

There are better ways to reach more people or customers for less. With bulk SMS, you can reach thousands of recipients in minutes. The best part is, recipients don’t have to rely on the internet to receive SMS and you would not be breaking any rules; just as far as recipients are subscribed to your SMS campaign. Try SMSexperience bulk SMS service today.

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Enjoy the experience, C2SMS is the right choice for you and your business!


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What is bulk messaging? How does bulk SMS help your business?

Bulk SMS also referred as bulk messaging simply means sending out a large number of SMS for delivery to targeted mobile numbers. A good bulk SMS Service provider will make the process of sending out these many messages easy with the click of a button. Bulk SMS helps businesses and enterprises to send out important information to their customers. Bulk messaging is widely used for transactions, promotions and mobile marketing.

What’s the difference between transactional and promotional SMS?

Transactional SMS are those that the users have opted to receive and they are usually generated by machine/API whereas promotional SMSs are bulk messages not specific to optin users. 

What are the benefits of bulk SMS for business?

Most businesses usually look for cheap bulk messaging, free bulk SMS or cheap SMS Service provider in India. What they don’t realize is bulk messaging by default is less expensive than any other medium of transactional or promotional communication. The following are the benefits of messaging that’s how business can use bulk SMS services–

  1. Sending of personalized and customized information
  2. Brand awareness to existing users or new users
  3. You can send critical alerts to users. Stock markets and banks use SMS service widely for this purpose.
  4. This is an effective tool for internal or organizational communication
  5. It is still the fastest way to delivery any kind of information.
  6. Automation within a business is not possible without online SMS services.

How to choose the best bulk messaging partner?

A good messaging partner will care for your recipients as much as you do. The following can be the parameters to choose the best Bulk SMS Service provider–

  1. Easy API: Sending bulk SMS to lakhs of recipients must come in handy. Your bulk SMS gateway provider must give you a very easy API or admin panel that disseminates SMS via its SMS gateway in a blink.
  2. Sure-shot SMS delivery: The best bulk SMS partner will have re-routing of messages so effectively that each recipient receives the message come what may.
  3. Add-ons: A convenient bulk SMS solutions company should have easy add-ons. For instance, C2SMS various add-ons like bulk sms excel plugin, bulk sms mobile app, rewarding reseller program etc will give you endless opportunities to make your business communication easy, smooth, productive and easy on pocket.
  4. International bulk SMS service: The best bulk messaging provider will give you international bulk SMS gateway facility by default. C2SMS gives you bulk international sms service in 190+ countries across various sectors and industries.

Does C2SMS have dedicated OTP service and does it supports International SMS?

Yes,  we do have OTP sms for International with voice otp backup.

Is DLT mandatory and can I able to send SMS with DLT registration ?

Yes,  DLT registration is mandatory, and you can still able to send API sms with our default sender id for few days.