c2sms,Bulk sms service

The goal of any profitable business is to generate leads and drive revenue, but in such a competitive market, how can you ensure that your message is heard loud and clear? Companies are striving to work faster, not harder, which is why many have opted for SMS marketing.

Each year the number of smartphone users continues to rise and most Brits check their phone every 12 minutes of the waking day. The future of SMS marketing is just beginning to take flight as 68% of companies predict that mobile messaging will soon adopt a primary role in consumer marketing.

The benefits of SMS Marketing

SMS service lead capture can be used to drive growth and enhance the customer experience, all whilst creating more streamlined organisational procedures. Mobile texts can come across as highly personable but, in reality, they are minimally disruptive to your customer’s day-to-day life.

Important tasks, such as collecting feedback and dealing with queries, can all be conducted over text, freeing up valuable time for your employees and reducing any costs associated with lengthy phone calls. You can also use SMS lead capture to boost sales by reminding customers of items in their shopping cart, recommending similar services they may enjoy, and alerting them of upcoming sales or restocks.

Although the benefits of SMS marketing are easily illustrated, it’s how you use this resource that makes all the difference. Supporting customers through SMS Service has never been easier, however, you should always keep in mind who your audience is and how you approach them.

Generate Leads with SMS service in Ecommerce

In light of the pandemic, ecommerce has skyrocketed to unparalleled heights, which is great for business but also attracts a lot of competition. Therefore, you need to use SMS marketing techniques that remind customers about your online business. Most ecommerce stores don’t have the luxury of a brick-and-mortar facility, so use your online presence to grow your SMS database.

SMS marketing techniques can be used to remind your customers when an item they love is back in stock, notify customers when they’ve left an item in their basket, and remind them of any upcoming flash sales. Additionally, you can send out unique or special offers, such as birthday discounts, that your customers will highly value.

Generate B2B Leads With SMS service

Although it is often overlooked, SMS marketing is an incredibly valuable tool for B2B businesses. In essence, B2B also involves communication between humans, however, unlike B2C, purchasing habits are less irrational and emotionally driven. Therefore, to successfully run an SMS service lead capture campaign for a B2B business, you’ll need to approach the situation differently.

Make sure you divide your database and personalise your texts according to segments like business size, industry sector, or professional level. If you’re a printing company, for example, it’s unlikely that your customers all have the same needs so make sure to personalise your content precisely. Recommend services that will interest them and make sure to send out texts during business hours.

Generate B2C Leads With SMS service

As a B2C business, you’ll want to think of your texts in relation to your product. Make your entire database aware of the services and products you offer. Once you’ve built a rapport and made yourself known you can entice them to make a purchase or visit you.

Unlike B2B businesses, you can take advantage of consumer purchasing habits such as special holidays or entice them to make impulsive buys with a discount. For example, if you own a spa or restaurant, why not invite customers to RSVP for a special event or offer them a coupon for their next experience.

How to Make the Most of Your SMS Marketing & Increase Lead Generation


Timing is everything. You may be eager to remind your customers about an upcoming flash sale but doing so at 7am might not be the best idea. Sending texts at inappropriate times can come across as unprofessional, hinder the relationship, or even cause your customer to unsubscribe. Keep your target audience in mind, for example, if you’re messaging a B2B client, you’ll want to send your SMS service during work hours.


Before you launch your SMS service lead capture campaign, make sure to outline a clear communication strategy. What tone of voice will your brand be embodying? How often will you be texting your customers? The aim is to find a sustainable balance that intrigues and entices customers but doesn’t overwhelm them. SMS marketing is designed to enhance your relationship with customers, not diminish it.

Providing Value

Your SMS service database is compiled of people who entrusted you with their most personal contact details, so make sure that the content you are providing is valuable. If you want to ensure your messages are converting, avoid pointless and irrelevant messages. Tailoring your messages to segments of your database and avoiding recycled media content are two great ways to ensure you are providing value.

Using CTAs

When you’re working with text messages you’re constrained to a specific character limit, so make every word count. One of the most influential tweaks you can make to your marketing strategy is including a call to action (CTA). This will keep your message precise and seemingly create suspense, as you invite your audience to “click here” to view your latest offers.

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What is bulk messaging? How does bulk SMS help your business?

Bulk SMS also referred as bulk messaging simply means sending out a large number of SMS for delivery to targeted mobile numbers. A good bulk SMS Service provider will make the process of sending out these many messages easy with the click of a button. Bulk SMS helps businesses and enterprises to send out important information to their customers. Bulk messaging is widely used for transactions, promotions and mobile marketing.

What’s the difference between transactional and promotional SMS?

Transactional SMS are those that the users have opted to receive and they are usually generated by machine/API whereas promotional SMSs are bulk messages not specific to optin users. 

What are the benefits of bulk SMS for business?

Most businesses usually look for cheap bulk messaging, free bulk SMS or cheap SMS Service provider in India. What they don’t realize is bulk messaging by default is less expensive than any other medium of transactional or promotional communication. The following are the benefits of messaging that’s how business can use bulk SMS services–

  1. Sending of personalized and customized information
  2. Brand awareness to existing users or new users
  3. You can send critical alerts to users. Stock markets and banks use SMS service widely for this purpose.
  4. This is an effective tool for internal or organizational communication
  5. It is still the fastest way to delivery any kind of information.
  6. Automation within a business is not possible without online SMS services.

How to choose the best bulk messaging partner?

A good messaging partner will care for your recipients as much as you do. The following can be the parameters to choose the best Bulk SMS Service provider–

  1. Easy API: Sending bulk SMS to lakhs of recipients must come in handy. Your bulk SMS gateway provider must give you a very easy API or admin panel that disseminates SMS via its SMS gateway in a blink.
  2. Sure-shot SMS delivery: The best bulk SMS partner will have re-routing of messages so effectively that each recipient receives the message come what may.
  3. Add-ons: A convenient bulk SMS solutions company should have easy add-ons. For instance, C2SMS various add-ons like bulk sms excel plugin, bulk sms mobile app, rewarding reseller program etc will give you endless opportunities to make your business communication easy, smooth, productive and easy on pocket.
  4. International bulk SMS service: The best bulk messaging provider will give you international bulk SMS gateway facility by default. C2SMS gives you bulk international sms service in 190+ countries across various sectors and industries.

Does C2SMS have dedicated OTP service and does it supports International SMS?

Yes,  we do have OTP sms for International with voice otp backup.

Is DLT mandatory and can I able to send SMS with DLT registration ?

Yes,  DLT registration is mandatory, and you can still able to send API sms with our default sender id for few days.