• Posted BY:
  • August 3, 2019
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A client is a Himachal based one-person company. Dealing in health and wellness related consumer products, it’s an e-commerce platform with 20 functional websites each targeted to different states. Incorporated in 2012, the company is amongst India’s well-renowned online store.

Most of the potential customers prefer to call as a medium to inquire about the product and then place the order. Prior to C2sms, the company had mobile phones and landlines as their channel for customer communication.

Owing to this, they could attend only one call at a time whereas, other incoming calls (during the ongoing call) were getting missed. As they had no record/reports of their business calls they were unable to follow back on the missed numbers.

Besides this, agents had to manually transfer calls basis the callers’ concern (like an issue with the purchased product or inquiring about a new one). This was resulting in long on-hold duration for their callers hence, poor calling experience.


With C2sms, the company was assured of an automated and streamlined call management process. The setup comprised of:

  • 20 virtual phone numbers for different websites. The virtual number allowed them to attend multiple calls simultaneously and save the calls from getting missed.
  • An IVR to facilitate callers to automatically connect with their concerned department and eliminate manual intervention.
  • Their business call reports (incoming, outgoing and missed) to make follow up on the missed numbers easier.
  • Their callers’ database which is used for remarketing.
  • C2sms helped them increase their number of answered calls by 58%.

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Enjoy the experience, C2SMS is the right choice for you and your business!


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What is bulk messaging? How does bulk SMS help your business?

Bulk SMS also referred as bulk messaging simply means sending out a large number of SMS for delivery to targeted mobile numbers. A good bulk SMS Service provider will make the process of sending out these many messages easy with the click of a button. Bulk SMS helps businesses and enterprises to send out important information to their customers. Bulk messaging is widely used for transactions, promotions and mobile marketing.

What’s the difference between transactional and promotional SMS?

Transactional SMS are those that the users have opted to receive and they are usually generated by machine/API whereas promotional SMSs are bulk messages not specific to optin users. 

What are the benefits of bulk SMS for business?

Most businesses usually look for cheap bulk messaging, free bulk SMS or cheap SMS Service provider in India. What they don’t realize is bulk messaging by default is less expensive than any other medium of transactional or promotional communication. The following are the benefits of messaging that’s how business can use bulk SMS services–

  1. Sending of personalized and customized information
  2. Brand awareness to existing users or new users
  3. You can send critical alerts to users. Stock markets and banks use SMS service widely for this purpose.
  4. This is an effective tool for internal or organizational communication
  5. It is still the fastest way to delivery any kind of information.
  6. Automation within a business is not possible without online SMS services.

How to choose the best bulk messaging partner?

A good messaging partner will care for your recipients as much as you do. The following can be the parameters to choose the best Bulk SMS Service provider–

  1. Easy API: Sending bulk SMS to lakhs of recipients must come in handy. Your bulk SMS gateway provider must give you a very easy API or admin panel that disseminates SMS via its SMS gateway in a blink.
  2. Sure-shot SMS delivery: The best bulk SMS partner will have re-routing of messages so effectively that each recipient receives the message come what may.
  3. Add-ons: A convenient bulk SMS solutions company should have easy add-ons. For instance, C2SMS various add-ons like bulk sms excel plugin, bulk sms mobile app, rewarding reseller program etc will give you endless opportunities to make your business communication easy, smooth, productive and easy on pocket.
  4. International bulk SMS service: The best bulk messaging provider will give you international bulk SMS gateway facility by default. C2SMS gives you bulk international sms service in 190+ countries across various sectors and industries.

Does C2SMS have dedicated OTP service and does it supports International SMS?

Yes,  we do have OTP sms for International with voice otp backup.

Is DLT mandatory and can I able to send SMS with DLT registration ?

Yes,  DLT registration is mandatory, and you can still able to send API sms with our default sender id for few days.