With the changing times, businesses like yours are constantly looking for new strategies to increase their profits. And the focus is usually on customer communication, with one such approach being missed call services.
You can easily set up a specialized campaign to make the most out of this unique marketing strategy by using complete contact center software.
Along with being a very affordable option, it also gives businesses an edge with its massive reach.
So whether you are just starting out or well on your way on the marketing campaign journey, this article will cover all you need to know about missed call alert services.
What Exactly Are Missed Call Services?
Dial, ring, and then drop the call before someone receives it. That’s exactly what a missed call is by definition.
For many people worldwide, the missed call has been and remains a vital communications tool. It is indeed the modern smoke signal.
And that very insight has helped marketers tap into a strategy that makes customer engagement a lot easier for a wide variety of individuals.
Missed call services include leaving a ring via a toll-free number as a valuable customer touchpoint in a business setting.
How Do Missed Call Services work?
When a customer places a missed call on a given number associated with a particular company, several things happen as a result.
The platform through which the service occurs captures the caller’s details, rejects the call after a ring, and pushes that collected data to a cloud-based server. The same platform then sends an acknowledgment SMS to the caller or customer.
But it is worth noting that there isn’t a standardized way in which such platforms work. As with other forms of marketing, time and technology have expanded missed call techniques and added flexibility to the overall medium.
So with so many platforms and services available out there, businesses are now more focused on their ROI rather than the “how”.
And that’s a great segue for us to explore the benefits that make missed call services so effective and popular among businesses such as yours.
What Are The Benefits Of Missed Call Services?
Missed call services are essential to any business that wants to keep track of its customers.
And with modern contact center software, the process has become even more seamless, with notifications coming through integrated channels, thus allowing a lot more accessibility.
The benefits of missed call services remain undeniable, which is why they remain a popular and consistent way to reach out to customers you’re looking for.
Let’s take a look at the key benefits below, shall we?
1. Zero Cost For Your Customers
Missed call services are very budget-friendly for your business and more so for your customers. With just a few invested coins, you can reap quite a considerable chunk of ROI, and your customers will love you for allowing them to save their cash.
With missed call services, customers have zero excuses left that would keep them from reaching out to you or your team.
2. Ability To Collect Real-time Data
When a customer leaves you a missed call, the cloud servers automatically save and update the information in the CRM. And not only that, but it updates automatically while conserving valuable customer information at zero cost to your company!
So whether you’re a startup or a veteran in the business, such a service might be critical to your business success, primarily if your revenue model depends on subscriptions and CODs. After all, customers won’t have to fill out long and tedious forms when they can simply leave a missed call to subscribe to your service!
3. Extra Points For Your Customer Service
Missed call services aren’t spammy at all! They put into play the idea that people choose to opt-in by themselves and for themselves.
And such customers, or rather potential customers, are bound to be easier to work with as they’ve already shown they’re open to hearing from you.
Moreover, the service ensures 100% connectivity.
4. A Pool Of High-Quality Leads
When customers contact your business, it suggests they are interested in what you have to offer – which means there is a higher chance of them becoming repeat clients.
Missed call services are useful because you only connect with individuals who are more likely to convert to paying customers quickly. That saves time because your team only communicates with the most promising leads.
5. A Mass Audience Reach
With most people using smartphones and simply phones wherever they are, the reach of missed call services is vast. And “vast” is an understatement.
As per Statista, smartphone subscriptions worldwide have surpassed six billion, and the prediction is that the numbers will grow by several hundred million in the next few years.
So if you are aiming to compare missed call alert campaigns and other marketing mediums, you now know what wins!